Client: Discover Malta
Role: branding, illustration, icon design
Unforgettable holidays in the very heart of Mediterranean Sea - Malta. Project Discover Malta provides an opportunity for enjoying splendor of this island and experiencing immense adventure.
Brand identity of Discover Malta is colorful and bold. Summer colours wind into patterns typical of beach life. Elements such as beach ball or beach umbrella can be found also in the brands logo which basically depicts simplified Maltese cross. The visual language of the brand consists of two parts — one is the precise, constant and system-based, another — playful and always changing — giving everyone the opportunity to create and experience an individual holiday adventure. Bold sans serif font and strong pattern lines mixing with hand drawn letters and playful, colourful illustrations. In the process of design development brand stationery, icon library and series of illustrated poster designs were made.